The top three brands in sports footwear, Nike, adidas and Asics, lead footwear overall in 2019. Nike earnings per share rose 10% to 95 cents in the fiscal first quarter with revenue down just 1% to $10.6 billion. *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. Sector Industry Market Cap Revenue; Consumer Discretionary: Shoes & Related Apparel: $218.818B: $37.403B: Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. As jogging became more popular, people needed jogging shoes. Nike leads in Chinese market share at 22.1%, followed by Adidas with 18.6% and Anta a distant third at 10.4%. This belied analyst views for a 47% EPS decline. … ET by MarketWatch Automation Under Armour Inc. Cl A stock underperforms Thursday when compared to … NIKE is the largest seller of athletic footwear and apparel in the world. In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star. Nike didn’t build its … Today, the estimated market value of Nike is about $10.7 billion. The key vendors operating in the industry comprises of Nike, Inc., adidas Australia, H & M Hennes & Mauritz AB, PUMA SE, and Kickstarter, PBC. Fila. Clearly, a defining factor when considering who is winning in this market is the capitalization. The history of NIKE is a true American success story. 31% of the global athletic footwear market.   More on NKE Market Share. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Huge Customer base – Nike has millions of customer from around the world who loyally follow Nike’s trends, participate in Nike events, and even provide customer feedback. Market Target Nike’s target audience are for people who regularly exercise and for those who will wear for fashion trend as it goes well with the modern-day clothing. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Share Price. Nike then smartly positioned themselves not just as a company that made shoes, but a company that helped their customers achieve their fitness goals (and just happened to make shoes that supported that goal). Nike stock price had increased by 511% in a decade. The market is highly competitive in nature. Nike has captured approx. In Nike’s case, people were looking for new ways to stay in shape. The stock continued to perform well into the 1990s. The Australia footwear industry is marked by the existence of well-established players in the market. 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