This will likely create more problems to solve!Â, Platforms are ‘information factories’, they create the ‘factory floor’ and can foster a culture of quality control (incentives).Â, Pull users – Consumers and producers to the platformÂ, Facilitate interaction – Providing tools and rules to make easy connections and valuable exchanges Â, Match users – Effectively using information to connect in a mutually rewarding way.Â, Create Feedback loops – Recommend things of interest to keep users coming back (curation).Â, Pulls can leverage outside networks (such as signing in with FB or sharing posts across different social media sites)Â, Facilitating can involve removing barriers or increasing them. Platform Revolution Summary. Available on the web, iPad, iPhone and Android. Written for an audience that is familiar with technology and tech-based business models, it will probably be a hard slog for the reader who is not. Reference: FIGURE 7.3, Four models for managing and sponsoring platforms (Platform Revolution, p. 136) No matter what the model, we see the need for governance . Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Side switching. On March 28th, a new book unlocked the business power of networked markets. What percentage of free users become buyers is small. Linear value chain.Â, Platforms beat pipelines because platforms scale more efficiently by eliminating gatekeepers. Technology Enabled Businesses, Markets and Policy (BMME015) Titel van het boek Platform Revolution; Auteur. However, asymmetrical value in proportions. Â, One uber driver more valuable then one customer as he can do multiple rides etc.. Â, Apple – A single developer will attract more users than users attract developers.Â, Is fool-proof plan for temporary enhanced market share. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. There are no discussion topics on this book yet. Analysis of Key Takeaways. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. Your community becomes an asset.Â, Using default insurance contracts and reputation systems incentivises good behaviour and fosters credibility and trust.Â, Platforms used data-based tools to create community feedback loops.Â, You need to leverage the community to grow and police the content. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Enhanced platform design. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work For You, Includes PDF Bonus Disc: Amazon.it: Parker, Geoffrey G., Van Alstyne, Marshall W., Choudary, Sangeet Paul, Foster, James: Libri in altre lingue This book is not yet featured on Listopia. Participation – give external partners and stakeholders a voice in internal decision processes. How platforms compete. Platform envelopment . Platforms must have a governance structure whether it is motivated by profit (as are most platforms today) or whether they will have more of a share ownership. Preview:. Fostering innovation, then capturing its value . Platform Revolution: Ch 03 -- Architecture & Design Marshall Van Alstyne. Requires high volume.Â, Most companies compete with price effects and branding effects, these aren’t as powerful as network effects. Scaling network effects. With Instaread, you can get the summary and analysis of a book in 15 minutes. On a Free Trial. Read a 15 min summary of Platform Revolution: How Networked Markets are Transforming the Economy — and How to Make Them Work for You by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary, available in Book and Audiobook format. As a teacher, she made... Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. Gatekeepers time consuming and inefficient e.g. Platform Revolution, the latest book by MIT IDE Research Scientists, Geoffrey Parker and Marshall Van Alstyne, and MIT Media Labs' Sangeet Choudary, delivers a comprehensive analysis of how platforms − like Uber, Airbnb, and Apple − use … Thus, industries with high advertising budget may benefit from platforms?Â, Identify necessary adaptions by studying extensions provided by developers.Â, Don’t be overmeasure and under-prioritised (80/20)Â, Particular effective barrier to entry is control of an indispensable and inimitable resource.Â, In platform markets a winning strategy blurs the boundaries among market participants, thereby increasing valuable interactions.Â, The resource pool is capable of growing much faster than the platform company.Â. Platforms connect two types of users in order … Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Read "Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis" by Instaread Summaries available from Rakuten Kobo. However, excessive openness leads to too many extension developers which in turn because of competition reduces their margins making developers less attracted to the platform.Â, Basically routines, protocols and tools for building software applications that make it easy for outside programmers to write code that will connect seamlessly with platform infrastructure.Â, Openness needs to be limited however community can provide screening and feedback which is helpful for effective curation. A well designed platform makes it easy for users to move from role to role.Â, Air BnB and Ebay value is listing information served to consumers based on search or past interests.Â, Provides information to help decide whether to proceed to some further exchange.Â, Enables exchange of value units, usually via search query or recommendations.Â, The kind of interactions involved will grow as people work out what’s possible. editors for publishing.Â, Platforms unlock new sources of value creation and supply. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' It is loosely defined as a structure that allows two entities to connect and exchange something of value. Compra Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Platform . User Type 2 • Business and technology building blocks. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: Amazon.it: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, James Foster: Libri in altre lingue The operation (managers) directly touch the users. To see what your friends thought of this book, Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. Give fast open feedback on laws that define good behaviour and give slow opaque feedback to laws that punish bad behaviour.Â, Crowd curation – role progression to greater levels of authority (responsibility)Â, Behaviour design is the recurring sequence displayed by the platform users as discussed by Nir Eyal:  Trigger, action, reward, investment (ask).Â, Variable reward mechanisms are habit-forming (think gambling).Â, Well, designed software systems are self-improving.Â, Mechanisms should be designed into it to offer various incentives not just monetary… fun, fame and fortune. Platform Revolution consists of 12 chapters. July 26, 2013 Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. – What networks effects are and how they work. … Sangeet Paul Choudary is a C-level executive advisor, co-author of Platform Revolution, and the author of Platform Scale. curation. But the authors describe this change - through airbnb, uber, youtube and yelp - … Professor, Tulane University . PLATFORM REVOLUTION. Marquee – Provide incentives to attract members of key user set onto your platform. Insieme a Geoffrey G. Parker e Marschall W. Van Alstyne ha scritto il libro ‘Platform Revolution, how networked markets are transforming the economy and how to make them work for you’ . Therefore timesharing to those that can’t afford to pay for one would add incremental revenue to the business plus get proper usage out of the machine.Â, Re-intermediation – bringing back middleman in the form of algorithms and social feedback.Â, Convert users into marketers to get explosive growthÂ, In general, users spread self-created value units to get social feedback.Â, Spreading to unlock more of a service rather than monetary reward can be powerful think dropbox.Â, For consumers: Access to value created on the platformÂ, For producers: Access to community/marketÂ, Both: Access to tools and services that facilitate interactionÂ, Charging has an impact on network effects and creates friction.Â, Networks effects measured by the number of visitors doesn’t necessarily reflect the monetary value of a platform. Â, Take steps to promote desirable interactions.Â, Monetising interactions means tools must be created that benefit both parties by removing friction, mitigating risk and facilitating valuable interactions.Â, Enhance access: means being able to place self at top of a list can, however, increase noise level creating negative network effects.Â, Charge most users full price whilst subsidising starsÂ, Charge some pull price and subsidise those that are price sensitiveÂ, Keep as many monetisation options as possible open for as long as possible.Â, When transitioning from free to fee strive to create new additional value that justifies charge.Â, Platforms have two parts, its structure and operation. Welcome back. Geoffrey G. Parker; Marshall Van Alstyne; … Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce Marshall Van Alstyne. Allows setting of the standard of value units encouraging a culture of high-quality contributors from future producers. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. The Platform Revolution Overview of Presentation The key points from a presentation given by Marshall Van Alstyne, Pro-fessor of Information Economics and Everett Lord Scholar at the Ques- ... MVA summary, Platform Revolution (27 Sep 2017), v2.indd Safety of market via transparency, quality or insurance leading to good interactions.Â, 2. Can restrict competition.Â, Openness needs to be questioned throughout the life of the platform.Â, Positive externalities include using data aggregated from other users to give more accurate recommendations.Â, Tools for governance include Laws, norms, architecture and markets.Â, 1. Obviously - and once more - this is not a revolution. Consultare utili recensioni cliente e valutazioni per Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis su amazon.it. churn rateÂ, Monitored metrics can help develop smart strategies / extension ideasÂ, Switching rate also an important metric.Â, Distance between consumers and producers which is the frequency of direct interaction, the six and reach of networks can be roughly worked out by the size of the advertising budget. PLATFORM REVOLUTION (2) STRATEGY. Erasmus Universiteit Rotterdam. Therefore, acquisition and retention key.Â, Two sided network effects – attracting one side of a market usually attracts the other. When a company like Uber connects drivers with passengers, everybody wins- except … Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary W. W. Norton & Company March 2016) How to accelerate connectivity and interaction, thereby dominating your competitive … It is not static.Â, Platform metrics need to measure the role of interaction success and factors that contribute to it.Â, Creation of value most important to encourage continual growth of positive network effects.Â, Most tools from general management aren’t designed to flourish in the harsh soil of extreme uncertainty which start-ups thrive.Â, A reasonable way to measure liquidity is by tracking the percentage of listings that lead to interactions within a given time period. Â, Indicates engagement (when a user has recognised or used a value unit)Â, *Meaningful metrics are comparative ones, helps by making distinctions. The first four cover basic ground, some of which I’ve summarized here. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Chap 04 course slides disruption dist Geoff Parker. Professor, Tulane University . The sponsor (structure) retains legal control over the technology.Â, In the quest for proprietary control of a market you’re better off being as fast as possible before the next big thing supersedes the technology you seek to dominate.Â, When a platform is sponsored by a separate entity it can lead to an inefficient management system.Â, Core developers (usually employed by the company, core infrastructure)Â, Extension developers (app developers for the system, usually through API)Â, Data aggregators (Accumulate and sell data on to advertisers)Â, Extension developers can add extra value to the interactions such as airbnb photography service. SPEDIZIONE GRATUITA su ordini idonei Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. I.e. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. T MFRS CONSUMERS DEVELOPER S USERS . (Upheld by community standards and social pressure)Â, Platforms operating in similar areas can differentiate by adopting different levels and kinds of openness. What you will learn from reading The Platform Revolution: – The characteristics of a platform business. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Platforms connect two types of users in order to exchange something of value. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. Just a moment while we sign you in to your Goodreads account. Redefining mergers and acquisitions. Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis (English Edition) eBook: Summaries, Instaread: Amazon.it: Kindle Store This is a change. Tami Charles is a former teacher and the author of picture books, middle grade and young adult novels, and nonfiction. – A list of proven acquisition strategies for bring users and producers onto a platform. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. We read every chapter, summarize and analyze it for your convenience. Let us know what’s wrong with this preview of, Published The Platform Revolution. Four kinds of network effects. (Social Currency)Â, Decisions need to be made on who can create value units, how can they be created and integrated into a platform and what differentiates high quality from low quality.Â, The roles need to be explicitly described and understood. Â, The same user may play a different role in differing interactions. Platform Revolution: Ch 03 -- Architecture & Design Marshall Van … avoided through. Vak. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Remember – Algorithms scale better than employees.Â, Frictionless entry is the ability of users to quickly and easily join a platform and begin participating in value creation that the platform facilitates which is a key factor for growth.Â, Scalable business models require frictionless entry and side switching to successfully lubricate network effects.Â, Effective curation can be used to prevent negative network effects. Negative network effects . Written for an audience that is familiar with … Other growth-building tools. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Great Books to Give the Kids This Holiday. Platform Revolution Geoff Parker . Written for an audience that is familiar with technology and tech-based business models, it will probably be a. A platform is a business based on enabling value creating interactions between external producers and consumers.Â, Proxies needed for algorithims to connect.Â, Traditional business are pipelines step by step arrangement for creating and transferring value. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Subjective forms of value (social currency)Â, Can give metaphorical patents to extension developers, also have a policy of partnering with developers financially or buying out at a fair price.Â, Good governance means looking after the health of one’s ecosystems partners.Â, Governance must be self-healing and promote evolution. A practical guide to the new economy that is transforming the way we live, work, and play., Platform Revolution, How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Geoffrey G Parker, Marshall W Van Alstyne, Sangeet Paul Choudary, 9780393354355 Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You They should discourage multi-homing. User Type 1 . Benefiting from superior economies of production and distribution.Â, The Democratisation of tools of design has led to disruption. Â, A great question to ask — What new empowering technology can be leveraged?Â, Curation key – algorithms can collate community judgements.Â, De-linking ownership of the physical asset from the value it creates. Â, Example: MRI machines cost millions to purchase yet get used 50% of what it could. The Book Summary also covers monetisation strategies, launch strategies and platform governance. Fellow, MIT Center for Digital Business . Platforms . “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. Buy Now | Read about it on Medium Gives more data.Â, End to end principle – application specific features should reside in the outer layer of a platform, rather than deep in the roots.Â, Stable core sitting underneath an evolving layer that facilitates variety.Â, Leave room for serendipity (unique combinations) and the unexpected as users themselves will find ways to create value on the platform.Â, ‘The internet no longer acts as a distribution channel but is also a creation infrastructure and co-ordination mechanism.’, Platforms flip from internal resources to external resources. (actionable not vanity metrics)Â, Matching quality lies in curation – sales conversion rate?Â, Trust is developed through excellent curation which gets better with more data.Â, Balance check using the producer to consumer ratio – factoring in the rate of interaction success.Â, Run experiments to identify the critical determinants of LTV e.g. The Platform Revolution Book Summary is the complete guide to understanding platform companies. Platform Revolution is designed to prepare participants to operate effectively in platform business environments by providing a set of theory, frameworks, and tools to analyze and manage existing businesses and to develop launch strategies for new ventures. Fellow, MIT Center for Digital Business . Summary Of Platform Revolution By Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in … making a more credible service by increasing regulations e.g platform for babysittingÂ, Companies need to develop an explicit data acquisition strategy.Â, LinkedIn – Gamifiy experience by using a progress barÂ, Leverage by signing in through other accounts. Thickness – enables participants from different sides to find each other more easily.Â, 3. Minimise repugnant activity such as forbidding porn.Â, An exception to transparency is if it facilitates bad behaviour such as loopholes. Just and fair governance can create wealth, Industries with non-scalable gatekeepersÂ, Highly fragmented industries (aggregation). Read "Platform Revolution | Summary" by Better Business Summaries available from Rakuten Kobo. 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